AI engineer and developer · London · available through summer 2026
Fast websites and real systems for small businesses.
I build hand-coded sites and embed working software into independent businesses. SEO and GEOGenerative Engine Optimisation — structured data and content tuned so that AI search tools (ChatGPT, Perplexity, Google AI Overviews) can cite your business correctly. optimisation, AI-powered customer tools, booking systems, stock and inventory dashboards, automated workflows. No template bloat. You own everything I build.
What I do
I'm an AI engineer who takes client work, not a freelance web designer. The distinction matters because the deliverable is software, not a brochure: a site you can extend, data you can read, customer tools that fit how the shop actually runs.
Recent and ongoing work: structured data and visibility for AI search with Baseline Labs; site, photography and Google presence for a Borough coffee roaster — live in six days. Booking flows and stock dashboards for retail and clinic clients, sized to the business.
Pricing
Consultation — free
Thirty minutes, in person or video. We look at your site, your business, and I tell you what I'd actually do. No deck, no upsell.
Half-day — £275
Four hours, in person or remote. SEO and GEO improvements, schema markup, Google Business Profile optimisation, content fixes — anything that doesn't need a rebuild. You keep your existing site.
Day rate — £475
Full working day, on-site or remote. Open scope, agreed in the morning. Best for clients who want to spend a day getting things sorted with someone who knows what they're doing.
Adze website — from £2,750
Hand-coded static site delivered in seven to ten days. schema.org markup for AI search engines, Google Business Profile optimisation, Core Web Vitals tuning, photography session, custom dashboards for your business, full source code ownership, hosting included while you're a client.
| Build | Suited to | Price |
|---|---|---|
| Standard | Cafés, barbers, retail, trades, salons | £2,750 |
| Small clinic | Dental, physio, single-practitioner GP | £3,750 |
| Aesthetic / cosmetic clinic | Higher-touch presentation and content | £4,500 |
Care tiers — optional, post-build
| Tier | What's included | Monthly |
|---|---|---|
| Self-Serve | You own the site. Hosting included. AI editor with bring-your-own-API-key. Email support best-effort. PAYG at £75/hr. | £0 |
| Care | Uptime monitoring, automated fixes, AI editor credits, one hour of human edits monthly, two-hour response during UK working hours. Most clients pick this. | £65 |
| Partner | Everything in Care, plus a monthly check-in call, direct phone, proactive automation suggestions, more included hours. For clinics and serious retail. | £150 |
Custom build — from £6,500
When you need real systems, not just a website. AI customer triage, stock and booking integrations, business dashboards, custom infrastructure on cloud hardware you own directly.
| Band | Scope | Price |
|---|---|---|
| Starter | One real system bolted into a site | £6,500 |
| Standard | Multiple integrated systems | £9,500 |
| Complex | Bespoke infrastructure, longer timeline | £14,000+ |
Includes a £750 paid Discovery to scope the work properly. Custom builds require Partner tier (£150/month) minimum from launch.
Payment terms
The UK freelance standard for productised services is 50% deposit on signing, 50% on delivery. That's what most operators run and what clients expect. For a £2,750 build that's £1,375 to start, £1,375 when the site goes live.
By engagement type
| Engagement | Schedule |
|---|---|
| Adze build (£2,750–£4,500) | 50% deposit on signing, 50% on launch. |
| Custom build (£6,500+) | 33% deposit, 33% at midpoint milestone, 34% on launch. The middle payment protects you on longer projects where scope can drift. |
| Half-day or day rate | 100% upfront on booking. Too small to split. |
| Care tier | Monthly in advance, standing order or direct debit. First month due on site launch. |
| Discovery (£750) | 100% upfront, credited against custom build cost if you proceed. |
Start
The free thirty-minute consultation is the easiest place to begin. I'll look at what you have, tell you what I'd do, and we go from there.